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'Creative Capitalism' and future business strategy?

I participated in a radio panel on ‘creative capitalism’ - which Bill Gates introduced at a WEF event in 2008 as “Profits + Philanthropy”.

Got me thinking and here is where I’ve got to:

"It isn’t about corporate philanthropy anymore. What you do with your profits is not as important as how you earn them. The successful businesses of the future will create shared value for their suppliers and supplier communities and their customers and customer communities, as well as their staff. The new game is creating wealth for the world, not only for a small group of shareholders".


  1. cameronneil posted this